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Josh Begbie - GECA

Josh Begbie

CEO, GECA
Josh Begbie leads GECA, the independent body behind some of Australia's leading certification standards. As businesses face growing pressure to prove their sustainability claims rather than simply assert them, Josh has spent recent years in the detail of what that actually requires, from defining what counts as genuine recycled content to rethinking how verification keeps pace with a fast-moving circular economy. Having worked across the not-for-profit, corporate and government sectors, he brings a grounded but robust view of how credibility is built, and how easily it can be lost.
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