Speakers

Helena Tivey is the Co-Founder and Head of Growth at Arrow Agency, a digital marketing firm that works exclusively with construction businesses to help them grow with confidence. Her work spans digital strategy, lead generation, CRM development, AI Architecture and sales automation, bringing together all the moving parts that make a modern marketing system actually deliver results.

With a strong belief in simple, effective solutions, Helena helps builders generate high-quality leads, nurture them through CRM automations, and measure performance in a way that makes sense to business owners. She’s hands-on with her clients and isn’t afraid to dig into data or workflows to fix what’s not working and amplify what is.

Helena regularly speaks and shares insights on trends like AI-powered lead follow-up, CRM strategy, and marketing operations tailored for the B2C construction space. 

Based on the Sunshine Coast in Queensland and working with builders around Australia and beyond, Helena brings a grounded, real-world perspective to digital marketing. She’s passionate about helping construction businesses cut through the noise, stay ahead of change, and grow with clarity and purpose.