In construction, your reputation matters - and increasingly, that reputation is being built online as well as on site.

In this practical LinkedIn workshop, leading LinkedIn strategist Lucy Bingle will show construction professionals how to use LinkedIn to build both their personal professional brand and their business brand - creating greater visibility, credibility and opportunity.

We’ll look at how the two work together: how leaders and employees can bring expertise, projects, people and industry insights to life through their personal LinkedIn presence, while also strengthening and amplifying the company brand.

Lucy will share practical strategies to help you:

• Build a strong and credible personal professional brand
• Position your expertise and experience effectively on LinkedIn
• Create authentic content that showcases your people, projects and knowledge
• Strengthen your company’s LinkedIn presence and extend its reach through employees
• Grow the right professional network and engage with your industry
• Turn greater visibility into stronger relationships, business opportunities and talent attraction

Expect practical, achievable advice - not more marketing noise. You’ll leave with a clear understanding of how to show up more effectively on LinkedIn and how your people and business can work together to build a stronger presence in the market.