As environmental, social and governance (ESG) principles become increasingly embedded across the built environment, the challenge lies in translating ambition into consistent practice across the full project lifecycle. From early-stage design decisions to construction, operation and long-term asset management, ESG considerations are reshaping how projects are conceived, delivered and evaluated. This panel brings together perspectives from across the value chain to reflect on how ESG is being implemented in real-world contexts, highlighting both progress and persistent gaps. It will consider how integrated approaches, accountability frameworks and cross-disciplinary collaboration can ensure that ESG is not treated as a box-ticking exercise, but as a driver of meaningful, measurable impact over time.