Roselle is a unique residential development that transformed a former caravan park in Springvale into a thriving 60-lot community comprising a mix of medium-density housing and house-and-land product. Roselle demonstrates how underutilised urban land can be transformed into much-needed housing through strategic planning, innovative design, and disciplined project delivery. This session follows the complete journey of the Springvale development, where a former caravan park site was redeveloped into a 60-lot community featuring a mix of medium-density homes and house-and-land packages, supported by both Owners Corporation and council-managed infrastructure. The presentation will explore the project's lifecycle from acquisition and feasibility through planning, subdivision, construction, and completion, providing an honest account of the challenges faced, lessons learned, and value created. Attendees will gain practical insights into development strategy, planning approvals, infrastructure delivery, construction management, and the realities of delivering successful residential communities in established metropolitan areas.