In a fast-evolving construction industry, carpentry businesses are under increasing pressure to grow sustainably while maintaining high standards of safety, quality, and team performance. This session brings together experienced operators and industry voices to explore how carpentry businesses can scale effectively without compromising on core values like safety, leadership, and team development.

Joining the panel is Felicity Pettiford, founder of Sydney Builder Chick and an active ambassador to Carpentry Australia, who will share practical insights from her experience growing a trade-based business. Felicity’s input adds valuable perspective on workforce engagement, training pathways, and how building a strong team culture supports business growth.

Whether you're looking to expand your team, streamline operations, or enhance your reputation in the market, this discussion will deliver practical takeaways for long-term business success.

Key Topics / Highlights:

1. Safety as a Business Growth Driver:
How strong WHS systems create more efficient, reliable worksites and reduce operational risk.

2. Training and Retention:
Strategies for developing skilled teams through apprenticeships, mentoring, and structured learning.

3. Leadership in the Trades:
Building and managing teams that can operate independently and uphold company standards as you scale.

4. Smart Systems for Growth:
Leveraging tools, processes, and planning methods to handle increased demand and manage multiple job sites.

5. On-the-Ground Insights:
Felicity Pettiford shares lessons from growing her own carpentry business and her work with Carpentry Australia to support quality and professionalism in the trade.