Market Way, situated at 100 Franklin St, marks a significant milestone for Journal Student Living, as it emerges as a landmark development within the dynamic Queen Victoria Market precinct in Melbourne's bustling CBD. This 38-level tower isn't just a building; it plays a crucial role in connecting urban laneways and a planned green boulevard, fitting seamlessly into the city's precinct plan and creating a welcoming entrance to the bustling market area in the south.

General Information:

• Location: 100 Franklin St, Melbourne, Victoria

• Developer: Journal Student Living, Citiplan Property, Brookfield Asia Pacific

• Builder: Multiplex

• Architect: COX

• Key Consultants: ADP, Webber, Eckersley Garden Architecture, Contour, Ratio, BG&E Facades

• Status: Under Construction

• Expected Completion: 2026

• Cost: $120 million

• Site Area: 1,695 m2

• Gross Floor Area: 32,000 m2

Inspired by the rich heritage of the Queen Victoria Market, Market Way's design concept intricately weaves elements of materiality, structure, and texture from the market's historic fabric into the tower's facade and laneway structures. Emphasising on shared communal spaces and amenities, the development prioritises the creation of safe and inviting environments that foster a strong sense of community among its residents.

COX Architects have creatively preserved the historic four-storey Burbank House, transforming it to host the building's special communal spots. Connected via a central atrium and vertical circulation system, these areas are placed on the lower levels, fostering connections among residents and the neighbourhood through outdoor terraces. Every floor boasts shared spaces with stunning views and natural light, encouraging social interactions. At the tower's peak, an expansive sky terrace offers city skyline views and tranquil spots for unwinding and outdoor activities.

Market Way Student Living stands as a testament to innovative urban design, blending historical charm with modern functionality to create a living space that goes beyond mere accommodation, fostering a vibrant and inclusive community within Melbourne's evolving cityscape. Inside the building there will be a cinema, games room, library and music lounge. The Journal Student Living is set to open in 2026 and interested students can sign up to the waitlist here. 

Latest Construction Update Photos from May 2025:

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